In a Google TechTalk, Cornelia Brunner describes our research over the past two decades into persistent gender-based differences in technological desire (what we want from, expect of, hope for and fear about technology). These differences may be at the heart of current lack of interest in the IT professions among young women. In a Google TechTalk, Dr. Brunner illustrates some of these differences and discusses ways in which we might invite young women who are not comfortable with the dominant discourse about technology into the IT professions by describing processes and opportunities in a language that speaks to a more “feminine” technological imagination.

Dr. Brunner's presentation was videotaped and is available for viewing on Google Video.