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Formative and Audience Research on the Living Room Candidate

2008-2009
Cornelia Brunner, Bill Tally, Marion Goldstein, John Parris (PI)

The Living Room Candidate is an online exhibition developed by the Museum of the Moving Image that presents more than 250 television commercials from every election year since 1952, when the first campaign ads aired to ads from this year’s campaign. Users can watch nearly four hours of TV commercials as well as explore Web-based political advertising. The site includes a searchable database and features commentary, historical background, election results, and navigation organized by both year and theme. CCT is providing formative research to support the Museum's development of educational content for the Living Room Candidate website and will conduct audience research in order to determine the reach of the website and its affect on teaching and learning in metropolitan area classrooms.