News Article

Texting as Tool

Wednesday, December 2, 2015

Researchers on the randomized Ready To Learn study of children's and families' home use of selected transmedia resources found that texting helped facilitate families' engagement and retention in the study. In her article, "Using Texting to Encourage Participant Engagement and Retention," CCT researcher Bri Hightower describes the ways in which the research team used text messages to communicate with study partipants, and summarizes the lessons learned.

"Throughout the study, we received only positive feedback about the text messages from participating families. The study experienced minimal attrition (2.3% of our New York City sample) which may have been influenced by our frequent text message contact with families," Hightower writes. 

Read the entire article here.