Publications
Parallel Skills: Written and Digital Communication
November 1, 2002
Skill Area | Written | Digital |
Technical skills: Having the technical facility to make "readable" products. |
Penmanship, punctuation, vocabulary, syntax, basic grammar. | Opening and saving files, inserting text, images or sound, formatting and editing documents, navigating software. |
Compositional skills: Being able to send clear messages that communicate content. |
Complex sentence structure, paragraph structure (topic sentence), outlining, descriptive language. | "Media & Meaning" Using all media elements - visuals, sounds, text, layout, animation, etc. - so that each contains and conveys information. |
Style and Rhetoric: Being able to construct a persuasive argument that is tailored to a particular audience. |
Essay writing, persuasive writing, creative writing, analytical writing, report writing, use of different styles (journalistic, satirical, etc.), rhetorical devices. | "Point of View" & "Audience" Using all media elements - visuals, sounds, text, layout, animation, etc. - so that each supports and strengthens an argument. Using media elements to build a tone or authorial voice. Making multimedia products that anticipate and respond to the questions and biases of a particular audience. |
STAFF
Cornelia
Brunner