What aspects of gaming appeal to girls?

CCT deputy director Cornelia Brunner is quoted in the article "Getting Girls Into Games" in Education Week.
Sep 29 2009

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Quote: Part of the reason it has taken longer to develop games that appeal to girls, says Cornelia Brunner, the deputy director of the Center for Children and Technology at the Newton, Mass.-based Education Development Center, is because female players enjoy games with lots of interaction between characters and their environment, which “requires a much more sophisticated technology, more sophisticated algorithms,” she says. “It’s only in recent years that the technology itself has made it possible for us to create those kinds of games.”